Senior Campaign Retention Specialist
Company: VirtualVocations
Location: Manassas
Posted on: April 7, 2025
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Job Description:
A company is looking for a Senior Specialist, Campaign Retention
to join their Marketing Team.
Key Responsibilities
Execute email, push, and SMS marketing automation for various
campaigns to enhance customer retention and engagement
Manage customer profiles and data within the Braze platform,
ensuring accurate campaign execution and reporting
Collaborate with cross-functional teams to define KPIs and optimize
campaign performance through data analysis and testing
Required Qualifications
Bachelor's degree in Business, Marketing, or a related
quantitative/technical field
2+ years of experience in executing lifecycle marketing programs
and using digital channels
2+ years of experience working with an enterprise-grade ESP/CRM
Tool, preferably Braze
Experience in conducting A/B tests and utilizing quantitative
analytics for decision-making
Proficiency in Excel and familiarity with analytical dashboards is
a plus
Keywords: VirtualVocations, Harrisonburg , Senior Campaign Retention Specialist, Other , Manassas, Virginia
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